Expanding portfolio with Innovative Woundcare therapies


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Novel approach with gentle healing

India’s wound care management devices market is currently estimated to be worth USD 0.49 billion in 2014 and is expected to reach USD 0.68 billion by the end of 2019. The CAGR during this period of the forecast is 6.82%. and sutures, or stitches have a 15-20 percent share in this space. In ten years, hospital beds are likely to increase by nearly four million thus more number of surgeries.

Wound management has made rapid advances over the last 25 years and with increase in the understanding of the biology of chronic non-healing wounds, this advancement is likely to continue. In the rush to utilize the newer wound treatments, clinicians should not neglect the basics of good wound care if they want to derive maximum benefits from these evolving technologies and therapies. Clear guidelines focusing on the principles of effective wound bed preparation have been laid and they have to be followed to ensure effective patient outcome with the use of newer advanced wound care products.

Dressing selection depends on the practitioner’s skilled assessment of the wound and his knowledge of how to provide this optimum wound healing environment through the use of modern interactive dressings. The plethora of wound care products in the market has resulted in practitioner’s using a combination of products, which may make the treatment very expensive. However, even if a certain dressing is expensive but promotes wound healing rapidly leading to the desired clinical results, it can be judged to be cost effective.

Traditional wound care is the primary treatment approach in India. Owing to perception of high cost-low benefit for advanced wound care products, the use of traditional products has been rampant. These products are affordable by everyone and enjoy high adoption in medical institutions, clinics and end consumers.

A higher demand of wound care products especially an increased trend in the usage of advanced wound care products has been observed amongst people of India. The increase in the advanced wound care market has been observed due to the penetration of foreign players in the India wound care market and increased disposable income of the population of India.